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Books > Business & Economics > Business & management > E-commerce
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Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover)
Loot Price: R5,348
Discovery Miles 53 480
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Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover)
Series: Advances in E-Business Research
Expected to ship within 12 - 19 working days
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Electronic Commerce Management for Business Activities and Global
Enterprises: Competitive Advantages is written as an e-commerce
textbook for undergraduate and graduate students in various
business programs, including information systems, marketing,
computer science, and MBA. In addition to serving as a textbook in
e-commerce, this book also provides an excellent repository for
instructors, researchers, and industry practitioners for their
research ideas, theories, and practical experiences. In addition to
regular topics traditionally taught in the classroom, this textbook
addresses the many new emerging ideas and applications and presents
tools and techniques in all aspects of e-commerce development and
management in the global economy.
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