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Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Dietetics & nutrition
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Food Marketing to Children and Youth - Threat or Opportunity? (Hardcover)
Loot Price: R1,484
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Food Marketing to Children and Youth - Threat or Opportunity? (Hardcover)
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Creating an environment in which children in the United States grow
up healthy should be a high priority for the nation. Yet the
prevailing pattern of food and beverage marketing to children in
America represents, at best, a missed opportunity, and at worst, a
direct threat to the health prospects of the next generation.
Children's dietary and related health patterns are shaped by the
interplay of many factors?their biologic affinities, their culture
and values, their economic status, their physical and social
environments, and their commercial media environments?all of which,
apart from their genetic predispositions, have undergone
significant transformations during the past three decades. Among
these environments, none have more rapidly assumed central
socializing roles among children and youth than the media. With the
growth in the variety and the penetration of the media have come a
parallel growth with their use for marketing, including the
marketing of food and beverage products. What impact has food and
beverage marketing had on the dietary patterns and health status of
American children? The answer to this question has the potential to
shape a generation and is the focus of Food Marketing to Children
and Youth. This book will be of interest to parents, federal and
state government agencies, educators and schools, health care
professionals, industry companies, industry trade groups, media,
and those involved in community and consumer advocacy. Table of
Contents Front Matter Executive Summary 1 Setting the Stage 2
Health, Diet, and Eating Patterns of Children and Youth 3 Factors
Shaping Food and Beverage Consumption of Children and Youth 4 Food
and Beverage Marketing to Children and Youth 5 Influence of
Marketing on the Diets and Diet- Related Health of Children and
Youth 6 Public Policy Issues in Food and Beverage Marketing to
Children and Youth 7 Findings, Recommendations, Next Steps A
Acronyms B Glossary C Literature Review Appendix D Chapter 2
Appendix Appendix E Chapter 4 Appendix Appendix F Chapter 5
Appendix Appendix G Chapter 6 Appendix Appendix H Workshop Program
Appendix I Biographical Sketches of Committee Members and Staff
Index
General
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