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Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Hardcover, 2015 ed.)
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Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Hardcover, 2015 ed.)
Series: European Advertising Academy, 5
Expected to ship within 12 - 17 working days
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Advances in Advertising Research are published by the European
Advertising Academy (EAA). This volume is a compilation of research
presented at the 12th International Conference in Advertising
(ICORIA) which was held in Zagreb (Croatia) in June 2013. The
conference gathered 105 leading researchers from 23 countries under
the conference theme "To Boldly Go... Extending the Boundaries of
Advertising". The book provides international state-of-the-art
research with 23 articles by renowned scholars from the worldwide
ICORIA network.
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