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Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Hardcover, 2015 ed.) Loot Price: R2,048
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Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Hardcover, 2015 ed.): Ivana Busljeta...

Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Hardcover, 2015 ed.)

Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Series: European Advertising Academy, 5

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List price R3,111 Loot Price R2,048 Discovery Miles 20 480 | Repayment Terms: R192 pm x 12* You Save R1,063 (34%)

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: European Advertising Academy, 5
Release date: December 2014
First published: 2015
Editors: Ivana Busljeta Banks • Patrick De Pelsmacker • Shintaro Okazaki
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Hardcover
Pages: 330
Edition: 2015 ed.
ISBN-13: 978-3-658-08131-7
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 3-658-08131-7
Barcode: 9783658081317

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