This path-breaking book presents new work by leading international
scholars on the achievements and challenges facing international
business in the twenty-first century. It considers key up-to-date
developments in both the theory and practice of international
business. After analysing the historical evolution of international
business as an academic discipline, the book focuses on its
relationship to the other social sciences. New light is shed on
current issues and intellectual debates with a view to identifying
new directions and future areas of research. The authors then
develop the discussion to consider the present globalization of the
economy, addressing the strategies of multinationals, the
increasingly 'borderless' world and management competition. The
book will be of interest both to scholars and all those concerned
with business education.
General
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