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Against Automation Mythologies - Business Science Fiction and the Ruse of the Robots (Paperback)
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Against Automation Mythologies - Business Science Fiction and the Ruse of the Robots (Paperback)
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Inspired by Roland Barthes's practice of "semioclasm" in
Mythologies, this book offers a "technoclasm"; a cultural critique
of US narratives, discourses, images, and objects that have
transformed the politics of automation into statements of fact
about the "rise of the robots". Treating automation as an ensemble
of technologies and science fictions, this book foregrounds
automation's ideologies, exaggerations, failures, and
mystifications of the social value of human labor in order to
question accepted and prolific automation mythologies. Jesse
Ramirez offers a study of automation that recognizes automation as
a technosocial project, that uses the tools of cultural studies and
history to investigate the narratives and ideologies that often
implicitly frame the automation debate, and that concretely and
soberly assesses the technologies that have made the headlines. The
case studies featured include some of the most widely cited and
celebrated automatic technologies, such as the Baxter industrial
robot, the self-driving car, and the Watson AI system. An ideal
resource for anyone interested in or studying emerging technology
and society, automation, Marxist cultural theory, cultural studies,
science fiction studies, and the cultural history of technology.
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