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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Loyalty and Success (Paperback, 1st ed. 1995) Loot Price: R2,862
Discovery Miles 28 620
Repayment Terms: R268 pm x 12*
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Customer Loyalty and Success (Paperback, 1st ed. 1995): J. Lynch

Customer Loyalty and Success (Paperback, 1st ed. 1995)

J. Lynch

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Loot Price R2,862 Discovery Miles 28 620 | Repayment Terms: R268 pm x 12*

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This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 1995
First published: 1995
Authors: J. Lynch
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Paperback
Pages: 292
Edition: 1st ed. 1995
ISBN-13: 978-1-349-39512-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-349-39512-9
Barcode: 9781349395125

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