Exploring Risk Communication (Paperback, Softcover reprint of hardcover 1st ed. 1996)

Exploring Risk Communication presents a systematic planning approach to risk communication. Risk communication is seen by many as an important tool for managing technological, environmental, and natural risks. The book's goal is to improve risk communication processes in these areas between private and public risk communication sources and the public. The systematic planning approach focuses on research activities which are considered to be diagnostic tools providing insight into the public's reactions to risks and into the public's cognitive abilities to process risk information. These studies give us the necessary ingredients for an adequate risk communication from the audience side of the risk communication process. Evaluation studies are considered necessary to monitor the effectiveness of the communication. Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed. The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Advances in Natural and Technological Hazards Research, 8
Release date:	December 2010
First published:	1996
Authors:	J. M. Gutteling • O Wiegman
Dimensions:	235 x 155 x 12mm (L x W x T)
Format:	Paperback
Pages:	213
Edition:	Softcover reprint of hardcover 1st ed. 1996
ISBN-13:	978-90-481-4709-0
Categories:	Books > Social sciences > Sociology, social studies > General Books > Earth & environment > The environment > Management of land & natural resources Books > Earth & environment > Earth sciences > The hydrosphere > General
LSN:	90-481-4709-3
Barcode:	9789048147090

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