The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online is now more important than your advertising. Social media is
no longer a curiosity on the horizon but a significant part of your
marketing mix.
While other books explain why social media is critical and how
to go about participating, "Social Media Metrics" focuses on
measuring the success of your social media marketing efforts.
Success metrics in business are based on business goals where fame
does not always equate to fortune. Read this book to determine: Why
striving for more Twitter followers or Facebook friends than the
competition is a failing strategyHow to leverage the time and
effort you invest in social mediaHow to convince those who are
afraid of new things that social media is a valuable business tool
and not just a toy for the overly-wired
Knowing what works and what doesn't is terrific, but only in a
constant and unchanging world. "Social Media Metrics" is loaded
with specific examples of specific metrics you can use to guide
your social media marketing efforts as new means of
communication.
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