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Service is Front Stage - Positioning Services for Value Advantage (Hardcover) Loot Price: R1,513
Discovery Miles 15 130
Repayment Terms: R142 pm x 12*
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Service is Front Stage - Positioning Services for Value Advantage (Hardcover): J. Teboul

Service is Front Stage - Positioning Services for Value Advantage (Hardcover)

J. Teboul

Series: INSEAD Business Press

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Loot Price R1,513 Discovery Miles 15 130 | Repayment Terms: R142 pm x 12*

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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: INSEAD Business Press
Release date: September 2006
First published: 2006
Authors: J. Teboul
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Hardcover
Pages: 172
ISBN-13: 978-0-230-00660-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-00660-4
Barcode: 9780230006607

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