Campaign politics has become increasingly professionalized in
recent years. The growing prevalence and influence of paid
consultants in the United States and other democracies is one of
the most important factors changing the nature of electoral
politics. Campaign Warriors thoroughly examines this critical --and
controversial --development and its impact on the political system
in the U.S. and other countries.
The contributors approach the topic from several different
perspectives, including the increasing use of "spin doctors" and
the resulting loss of influence of state and national political
parties. The book investigates the role of these paid advisers: who
they are, what they do and why, and how they feel about their work.
The contributors discuss the consultant's relationship with
candidates and parties, and analyze the effect of their efforts on
election outcome.
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