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Strategic Communication - Campaign Planning (Paperback, 3rd edition)
Loot Price: R1,474
Discovery Miles 14 740
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Strategic Communication - Campaign Planning (Paperback, 3rd edition)
Expected to ship within 9 - 15 working days
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Strategic Communication deals with the principles behind strategic
communication planning. It covers the professional practice steps
involved in researching, planning, writing, evaluating and
implementing a communication strategy. This book links strategic
communication campaign planning to medium and long-term business
activity and to how organisations deal with issues. This thoroughly
revised third edition includes: New international cases and
professional exercises that will enable students to work through
the cases and apply theory to real-life situations; New discussion
questions on important aspects of campaign planning; Chapter
exercises that encourage students to think more broadly about
communication strategy and work through the particular aspects of a
strategy; In Theory panels that highlight key theories and
demonstrate important links between theory and practice Accessible
and comprehensive, this is an essential text for students of
professional communication and professionals transitioning into the
field of Strategic Communication.
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