The SAGE Handbook of Persuasion - Developments in Theory and Practice (Hardcover, 2nd Revised edition)

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	November 2012
First published:	September 2012
Editors:	James Price Dillard • Lijiang Shen
Dimensions:	254 x 177 x 31mm (L x W x T)
Format:	Hardcover
Pages:	456
Edition:	2nd Revised edition
ISBN-13:	978-1-4129-8313-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	1-4129-8313-4
Barcode:	9781412983136

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