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Strategic Management in Telecommunications (Hardcover) Loot Price: R3,184
Discovery Miles 31 840
Repayment Terms: R298 pm x 12*
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Strategic Management in Telecommunications (Hardcover): James Shaw

Strategic Management in Telecommunications (Hardcover)

James Shaw

Series: Communications engineering library

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Loot Price R3,184 Discovery Miles 31 840 | Repayment Terms: R298 pm x 12*

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Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

General

Imprint: Artech House Publishers
Country of origin: United States
Series: Communications engineering library
Release date: February 2000
First published: February 2000
Authors: James Shaw
Dimensions: 229 x 152 x 26mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 424
ISBN-13: 978-1-58053-018-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
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LSN: 1-58053-018-4
Barcode: 9781580530187

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