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Books > Reference & Interdisciplinary > Communication studies
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Internet Communication (Hardcover, New edition)
Loot Price: R3,848
Discovery Miles 38 480
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Internet Communication (Hardcover, New edition)
Series: Digital Formations, 91
Expected to ship within 12 - 19 working days
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This textbook examines the Internet as a communication system - the
single most pervasive, involving, and global communication system
ever created by human beings, with a host of political, economic,
cognitive, and sociocultural implications. The Internet crosses all
cultural boundaries and is the fastest growing global communication
system ever witnessed. The text explores the ways in which the
technology of the Internet, beyond its specific content, possesses
its own message-generating capabilities that dramatically and
decisively affect its users. Focusing on the power of media
theories, the text explains, describes, interprets, and evaluates
the Internet in insightful, useful, and thoughtful ways. The
concepts, processes, functions, and outcomes of the Internet as a
global communication technology are used as a way of testing the
validity and reliability of media theories, and media theories are
used as a way of identifying the powers and limitations of the
Internet as a communication system. An overview of the Internet's
past and anticipated future is provided
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