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Books > Business & Economics > Business & management
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Big Vape - The Incendiary Rise of Juul (Paperback)
Loot Price: R323
Discovery Miles 3 230
You Save: R72
(18%)
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Big Vape - The Incendiary Rise of Juul (Paperback)
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List price R395
Loot Price R323
Discovery Miles 3 230
You Save R72 (18%)
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'Big Vape is a dazzling story that crackles with the energy of a
nicotine buzz, mixing tales of ground-breaking innovation with
those of corporate greed and government dysfunction' Christopher
Leonard, author of the New York Times bestseller, Kochland It began
with a smoke break. __________ THIS IS A STORY OF AMBITION AND
GREED James Monsees and Adam Bowen were two ambitious graduate
students at Stanford, and in between puffs after class they dreamed
of a way to quit smoking. Their solution became the Juul, a sleek,
modern device that could vaporize nicotine into a conveniently
potent dose. THIS IS A STORY OF BOOM AND BUST The business they
built around that device, Juul Labs, would go on to become a $38
billion company and draw blame for addicting a whole new generation
of underage tobacco users. THIS IS A STORY OF OUR TIME With
rigorous reporting and piercing insight into a Silicon Valley
startup, Big Vape uses the dramatic rise of Juul to tell a larger
story of big business, Big Tobacco, and the high cost of a product
that was too good to be true. __________ A propulsive, eye-opening
work of reporting, chronicling the rise of Juul and the birth of a
new addiction 'The rise and fall of Juul is an instructive tale and
Jamie Ducharme does an excellent job detailing how one bad decision
after another led the company astray in this deft rendition of
grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of
Billion Dollar Loser 'Big Vape is more than just brilliantly
reported and elegantly written. It is also a richly populated book
- filled not just with human characters but with matters of
science, finance, invention, ambition, ethics, hubris, and blazing
ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13
General
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