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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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How They Blew It - The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures (Paperback)
Loot Price: R615
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How They Blew It - The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures (Paperback)
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"How They Blew It "is about people who did something remarkable:
they all built huge business empires worth millions, if not
billions. Then they all did something unbelievable: they managed to
lose it.
"How They Blew It" tells the story of 16 business leaders who went
from paramount success to abject failure, resulting in the collapse
of some of the world's most famous and supposedly successful
businesses. Full of surprising details and mind-blowing sums of
money, it looks at the characteristics of these leaders and the
fine line between hero and zero.
This book isn't a turgid or forensic examination of the rights and
wrongs of each case; rather, it seeks to get into the minds of the
people behind the business disasters and ask, "Why on earth did
they do that?" It pin-points pitfalls and highlights destructive
personality traits, helping readers avoid making similar mistakes.
From mega US corporate catastrophes, such as Lehman Brothers, Bear
Stearns, WorldCom and Enron, to UK, European, Russian and Chinese
business disasters, this book looks at the people, the passion and
ego at the heart of entrepreneurship.
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