Media Strategies - Managing content, platforms and relationships (Hardcover)

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2021
First published:	2018
Authors:	Jane Johnston • Katie Rowney
Format:	Hardcover
Pages:	342
ISBN-13:	978-0-367-71874-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	0-367-71874-X
Barcode:	9780367718749

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