Supercharge your marketing strategy with data analytics In
Data-First Marketing: How to Compete & Win in the Age of
Analytics, distinguished authors Miller and Lim demystify the
application of data analytics to marketing in any size business.
Digital transformation has created a widening gap between what the
CEO and business expect marketing to do and what the CMO and the
marketing organization actually deliver. The key to unlocking the
true value of marketing is data - from actual buyer behavior to
targeting info on social media platforms to marketing's own
campaign metrics. Data is the next big battlefield for not just
marketers, but also for the business because the judicious
application of data analytics will create competitive advantage in
the Age of Analytics. Miller and Lim show marketers where to start
by leveraging their decades of experience to lay out a step-by-step
process to help businesses transform into data-first marketing
organizations. The book includes a self-assessment which will help
to place your organization on the Data-First Marketing Maturity
Model and serve as a guide for which steps you might need to focus
on to complete your own transformation. Data-First Marketing: How
to Compete & Win in the Age of Analytics should be used by CMOs
and heads of marketing to institute a data-first approach
throughout the marketing organization. Marketing staffers can pick
up practical tips for incorporating data in their daily tasks using
the Data-First Marketing Campaign Framework. And CEOs or anyone in
the C-suite can use this book to see what is possible and then help
their marketing teams to use data analytics to increase pipeline,
revenue, customer loyalty - anything that drives business growth.
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