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Political Rhetoric, Social Media, and American Presidential Campaigns - Candidates' Use of New Media (Hardcover)
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Political Rhetoric, Social Media, and American Presidential Campaigns - Candidates' Use of New Media (Hardcover)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
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Political Rhetoric, Social Media, and American Presidential
Campaigns explores how social media influenced presidential
campaign rhetoric. The author discusses media use in American
presidential campaigns as well as social media campaigns for Barack
Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book
addresses how presidential candidates adapted their rhetorical
performances for newspapers, radios, television, and the Internet.
Scholars of rhetoric and political communication will find this
book particularly useful.
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