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Strength Coaching in America - A History of the Innovation That Transformed Sports (Hardcover)
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Strength Coaching in America - A History of the Innovation That Transformed Sports (Hardcover)
Series: Terry and Jan Todd Series on Physical Culture and Sports
Expected to ship within 12 - 19 working days
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Shortlisted for the North American Society for Sports History 2020
Monograph Prize It’s hard to imagine, but as late as the 1950s,
athletes could get kicked off a team if they were caught lifting
weights. Coaches had long believed that strength training would
slow down a player. Muscle was perceived as a bulky burden;
training emphasized speed and strategy, not “brute” strength.
Fast forward to today: the highest-paid strength and conditioning
coaches can now earn $700,000 a year. Strength Coaching in America
delivers the fascinating history behind this revolutionary shift.
College football represents a key turning point in this story, and
the authors provide vivid details of strength training’s impact
on the gridiron, most significantly when University of Nebraska
football coach Bob Devaney hired Boyd Epley as a strength coach in
1969. National championships for the Huskers soon followed, leading
Epley to launch the game-changing National Strength Coaches
Association. Dozens of other influences are explored with equal
verve, from the iconic Milo Barbell Company to the wildly popular
fitness magazines that challenged physicians’ warnings against
strenuous exercise. Charting the rise of a new athletic profession,
Strength Coaching in America captures an important transformation
in the culture of American sport.
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