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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Winning and Keeping Power in Canadian Politics (Paperback)
Loot Price: R679
Discovery Miles 6 790
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Winning and Keeping Power in Canadian Politics (Paperback)
Expected to ship within 10 - 15 working days
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Do negative campaigns win elections? Do voters abandon candidates
accused of scandalous behaviour? Do government apologies affect
prospects for re-election? While many people assume the answer to
each of these questions is yes, there is limited empirical evidence
to support these assumptions. In this book, Jason Roy and
Christopher Alcantara use a series of experiments to test these and
other commonly held beliefs. Each chapter draws upon contemporary
events and literature to frame the issues and strategies. The
findings suggest that not all of the assumptions that people have
about the best strategies for winning and keeping political power
hold up to empirical scrutiny. In fact, some work in ways that many
readers may find surprising. Original and innovative in its use of
experimental methods, Winning and Keeping Power in Canadian
Politics is a persuasive analysis of some of our most prominent and
long-standing political myths. It will be a "go to" resource for
journalists, strategists, scholars, and general readers alike.
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