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Comparatively Speaking - Communication and Culture Across Space and Time (Paperback)
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Comparatively Speaking - Communication and Culture Across Space and Time (Paperback)
Series: SAGE Series in Communication Research
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The chapters in this volume provide an excellent overview of the
diversity of comparative mass communication research being
conducted today. --Contemporary Sociology "Obviously, a "review"
cannot do justice to the depth of analysis reflected in each of the
individual exemplars. What this review can do, however, is to
assure potential readers that Comparatively Speaking generates
questions that should stimulate discussion among scholars. The
editors encourage other explorations of comparative research and,
indeed in their final chapter offer directions for future research.
Whether the questions raised focus on theory or methods,
Comparatively Speaking will no doubt prove useful to scholars with
various emphases in communication studies. The editors should be
commended for their quest to help generate at body of literature
directly connected to comparative research. And, the individual
authors should be commended for engaging in research that directly
relates to broader societal issues. This text will answer some
questions, but more importantly, it will raise questions, which
ultimately will stimulate discussion in this most important avenue
of research. Overall, this text most certainly provides the
groundwork for a generative approach to comparative studies."
--Jeanine Congalton, California State University, Fullerton
Comparative research challenges preconceptions about the universal
applicability of communication theories. By opening our eyes to
communication patterns and problems that may go unnoticed if
considering only one time or one place, comparative research forces
us to define boundaries of application for these theories. With a
wider awareness encouraged by this volume, we can explicitly or
implicitly construct larger scale theories within which variations
in time, space, and culture contribute. Inspired by the 1989
International Communication Association Conference, Comparatively
Speaking both demonstrates how comparative research can be done
successfully and provides a variety of analytical structures useful
for research and teaching. Exemplar chapters span the range of
communication research, from nonverbal expectancies to the
economics of media industries--across levels of analysis, and over
historical and individual-developmental time. Comparatively
Speaking presents the benefits, pitfalls, and trade-offs of
comparative research with wit and precision. Scholars and
professionals from popular culture, sociology, political science,
and all branches of communication will be stimulated to analyze
varying exemplars against each other using the analytic structures
of the editors and of the critics of comparative research.
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