Strategic Social Marketing - For Behaviour and Social Change (Hardcover, 2nd Revised edition)

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: * A brand new chapter on evaluation. * Updated advances in relevant research and theorizing. * New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	November 2019
First published:	2020
Authors:	Jeff French • Ross Gordon
Dimensions:	232 x 186 x 43mm (L x W x T)
Format:	Hardcover
Pages:	576
Edition:	2nd Revised edition
ISBN-13:	978-1-5264-4603-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5264-4603-0
Barcode:	9781526446039

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