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How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd Revised edition) Loot Price: R1,090
Discovery Miles 10 900
How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd...

How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd Revised edition)

Jenni Romaniuk, Bryon Sharp

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Loot Price R1,090 Discovery Miles 10 900 | Repayment Terms: R102 pm x 12*

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

General

Imprint: OUP Australia and New Zealand
Country of origin: Australia
Release date: September 2021
Authors: Jenni Romaniuk (Research Professor and Associate Director) • Bryon Sharp (Director)
Dimensions: 233 x 160 x 19mm (L x W x T)
Format: Hardcover
Pages: 256
Edition: 2nd Revised edition
ISBN-13: 978-0-19-033002-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-19-033002-3
Barcode: 9780190330026

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