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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd Revised edition)
Loot Price: R1,090
Discovery Miles 10 900
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How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow:
What Marketers Dont Know, How Brands Grow Part 2 takes readers
further on a journey to smarter, evidence-based marketing. How
Brands Grow Part 2 is about the fundamentals of buying behaviours
and brand performance - fundamentals that provide a consistent
roadmap for brand growth, and improved marketing productivity. This
revised edition includes updates to all chapters and the addition
of a new chapter, 'Getting Down to Business-to-Business Markets'.
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