How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Hardcover, 2nd Revised edition)

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

General

Imprint:	OUP Australia and New Zealand
Country of origin:	Australia
Release date:	September 2021
Authors:	Jenni Romaniuk (Research Professor and Associate Director) • Bryon Sharp (Director)
Dimensions:	233 x 160 x 19mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	2nd Revised edition
ISBN-13:	978-0-19-033002-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-19-033002-3
Barcode:	9780190330026

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