"
Analyzing the Social Web "provides a framework for the analysis
of public data currently available and being generated by social
networks and social media, like Facebook, Twitter, and Foursquare.
Access and analysis of this public data about people and their
connections to one another allows for new applications of
traditional social network analysis techniques that let us identify
things like who are the most important or influential people in a
network, how things will spread through the network, and the nature
of peoples' relationships. Analyzing the Social Web introduces you
to these techniques, shows you their application to many different
types of social media, and discusses how social media can be used
as a tool for interacting with the online public.
Presents interactive social applications on the web, and the types
of analysis thatare currently conducted in the study of social
media. Covers the basics of network structures for beginners,
including measuring methods for describing nodes, edges, and parts
of the network. Discusses the major categories of social media
applications or phenomena and shows how the techniques presented
can be applied to analyze and understand the underlying data.
Provides an introduction to information visualization, particularly
network visualization techniques, and methods for using them to
identify interesting features in a network, generate hypotheses for
analysis, and recognize patterns of behavior. Includes a supporting
website with lecture slides, exercises, and downloadable social
network data sets that can be used can be used to apply the
techniques presented in the book."
General
Imprint: |
Morgan Kaufmann Publishers In
|
Country of origin: |
United States |
Release date: |
April 2013 |
First published: |
March 2013 |
Authors: |
Jennifer Golbeck
|
Dimensions: |
235 x 191 x 14mm (L x W x T) |
Format: |
Paperback
|
Pages: |
290 |
ISBN-13: |
978-0-12-405531-5 |
Categories: |
Books >
Computing & IT >
Internet >
General
|
LSN: |
0-12-405531-1 |
Barcode: |
9780124055315 |
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