Strategic Communication - An Introduction to Theory and Global Practice (Paperback, 3rd Edition)

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.

After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Table of Contents

Preface

Introduction

Part I. Fundamentals

Chapter 1. What is communication?

Chapter 2. What is strategy?

Chapter 3. What is strategic communication?

Part II. Communication Processes and Organizations

Chapter 4. Strategic communication in Society and Market Places

Chapter 5. Organizational identity and culture

Chapter 6. Change and crisis communication

Chapter 7. Mediatization

Part III. Future Developments

Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization 

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	August 2022
Authors:	Jesper Falkheimer • Mats Heide
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Paperback
Pages:	268
Edition:	3rd Edition
ISBN-13:	978-0-367-76929-1
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions Books > Promotion > JB Academic Books > Promotion > Routledge Business
LSN:	0-367-76929-8
Barcode:	9780367769291

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