Tweeting the Environment #Brexit (Paperback)

The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation? Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath. The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and desktop applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Emerald Points
Release date:	October 2018
First published:	2018
Authors:	Jingrong Tong • Landong Zuo
Dimensions:	198 x 129 x 19mm (L x W x T)
Format:	Paperback
Pages:	216
ISBN-13:	978-1-78756-502-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political science & theory Books > Earth & environment > The environment > General Books > Social sciences > Politics & government > Political activism > General Promotions
LSN:	1-78756-502-5
Barcode:	9781787565029

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