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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Corpus Linguistics and the Analysis of Sociolinguistic Change - Language Variety and Ideology in Advertising (Paperback)
Loot Price: R1,332
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Corpus Linguistics and the Analysis of Sociolinguistic Change - Language Variety and Ideology in Advertising (Paperback)
Series: Routledge Applied Corpus Linguistics
Expected to ship within 10 - 15 working days
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Corpus Linguistics and the Analysis of Sociolinguistic Change
demonstrates how particular styles and varieties of language are
chosen and represented in the media, to reveal changing language
ideologies and sociolinguistic change. Drawing on a corpus of ads
broadcast on an Irish radio station between 1977 and 2017, this
book shows how corpus linguistic tools can be creatively employed,
in conjunction with frameworks and concepts such as audience and
referee design and indexicality, and examines how accents and
dialects (vernacular and prestige) are exploited in the ads across
the decades. In addition, this book: illustrates the key principles
of corpus design for sociolinguistics studies and offers a
framework for future diachronic corpus studies of advertising on
social media; provides a model for analysing corpus data at both
inter-varietal and intra-varietal levels in terms of both accent
and dialectal features and explores the efficacy of using
particular corpus linguistic tools; identifies key factors which
can be used by researchers as evidence for sociolinguistic change
and links these factors to relevant theories and frameworks;
demonstrates how corpus tools can be used to compare advertising
discourse with naturally occurring discourse, with particular
reference to markers of (pseudo) intimate discourse. Building on
the growing body of research relating to variation and change in
Irish English, this book is key reading for researchers and
advanced students undertaking research within the areas of
sociolinguistics and corpus linguistics.
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