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Books > Business & Economics > Economics
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Trust, Organizations and the Digital Economy - Theory and Practice (Hardcover)
Loot Price: R4,425
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Trust, Organizations and the Digital Economy - Theory and Practice (Hardcover)
Series: Routledge Advances in Management and Business Studies
Expected to ship within 12 - 17 working days
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Trust is a pervasive catalyst of human and business relationships
that has inspired interest in researchers and practitioners alike.
It has been shown to enhance engagement, communication,
organizational performance, and online activities. Despite its role
to cultivate cooperation, knowledge-sharing, and innovation, trust
through digital means or even trust in digital media has presented
new opportunities and challenges in society. Examples include a
wider and faster dissemination of trust-influencing messages, and
richer options of digital cues that engage, disrupt, or even
transform how trust is formulated. Despite that, trust helps people
to live through risky and uncertain situations, and the many
capabilities enabled on the digital platforms have made the
formation and sustaining of trust very different compared to
traditional means. Trust in today's digital environment plays an
important role and is intertwined with concepts including
reliability, quality, and privacy. This book aims to bring together
the theory and practice of trust in the new digital era and will
present theoretical and practical foundations. Trust is not given;
we must work to build it, but it is a very fragile and intangible
asset once built. It is easy to destroy and challenging to rebuild.
Researchers, academics, and students in the fields of management,
responsibility, and business ethics will gain knowledge on trust
and related concepts, learn about the theoretical underpinnings of
trust and how it sustains itself through digital dissemination, and
explore empirically validated practice regarding trust and its
related concepts.
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