Tourism can be a challenging subject for students because it is
both dynamic and susceptible to economic turbulence and shifts in
trends. Tourism: A Modern Synthesis is an essential textbook for
tourism students looking for a clear and comprehensive introduction
to their studies which helps overcome these challenges. The authors
apply a strong business approach to the subject reflecting
developments in the teaching and content of modern courses and the
text covers both key principles and contemporary themes and issues
at a global scale. It is the ideal guide to tourism for students
across all levels, serving as a point of reference throughout their
course.
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