Essentials of Services Marketing, 3rd Edition is meant for courses
directed at undergraduate and polytechnic students, especially
those heading for a career in the service sector, whether at the
executive or management level. It delivers streamlined coverage of
services marketing topics with an exciting global outlook with
visual learning aids and clear language. It has been designed so
that instructors can make selective use of chapters and cases to
teach courses of different lengths and formats in either services
marketing or services management.
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