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Essentials of Services Marketing, Global Edition (Paperback, 3rd edition) Price: R1,195
Discovery Miles 11 950
Essentials of Services Marketing, Global Edition (Paperback, 3rd edition): Jochen Wirtz, Christopher Lovelock, Patricia Chew

Essentials of Services Marketing, Global Edition (Paperback, 3rd edition)

Jochen Wirtz, Christopher Lovelock, Patricia Chew

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Price R1,195
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Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: May 2017
First published: 2017
Authors: Jochen Wirtz • Christopher Lovelock • Patricia Chew
Dimensions: 276 x 216 x 27mm (L x W x T)
Format: Paperback
Pages: 704
Edition: 3rd edition
ISBN-13: 978-1-292-08995-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-292-08995-4
Barcode: 9781292089959

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