Services Marketing: People, Technology, Strategy (Ninth Edition) (Hardcover)

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:

General

Imprint:	World Scientific Publishing Co Inc (USA)
Country of origin:	United States
Release date:	October 2021
First published:	2022
Authors:	Jochen Wirtz • Christopher Lovelock
Dimensions:	224 x 286 x 28mm (L x W x T)
Format:	Hardcover
Pages:	684
ISBN-13:	978-1-944659-79-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-944659-79-X
Barcode:	9781944659790

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