Stand Out. Get Noticed. Be Remembered. Do you often struggle for
inspiration when people ask you what you do? Would you like to
charge a premium for your service but fear your customers won't pay
it? Do you feel like you have to 'fake it to make it'? Is it
becoming increasinlgy difficult to stand out in a crowded, 'me
too', market-place? Do you put people to sleep with your 'sales
patter' and would you even notice? Do you think branding is just
about your logo and business stationery? Can you really harness the
power of 'big budget branding' on a shoestring? The answer is yes!
In this essential Lean Marketing toolbook you'll master the
essential branding principles which allow you to stand out, be
remembered and attract clients willing to pay a premium.
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