With one in five Facebook videos posted being live videos, it's
essential that businesses and brands understand how to use this
technology and create content for live broadcasts. Just as social
media is a relatively new phenomenon which many business owners are
still learning how to use, live video is rapidly becoming a great
way to increase customer engagement and sales. The Live Video
Revolution covers a brief history of live video technology, how
that technology can be used for personal branding and business,
features of live videos, and includes a variety of case studies to
provoke thought and encourage businesses and brands to utilize this
technology.
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