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Open Evaluation - Integrating Users into the Selection of New Product Ideas (Paperback, 2013 ed.) Loot Price: R1,932
Discovery Miles 19 320
Open Evaluation - Integrating Users into the Selection of New Product Ideas (Paperback, 2013 ed.): Joerg Haller

Open Evaluation - Integrating Users into the Selection of New Product Ideas (Paperback, 2013 ed.)

Joerg Haller

Series: Markt- und Unternehmensentwicklung Markets and Organisations

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Loot Price R1,932 Discovery Miles 19 320 | Repayment Terms: R181 pm x 12*

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Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book "Open Evaluation" proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Release date: April 2013
First published: 2013
Authors: Joerg Haller
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 233
Edition: 2013 ed.
ISBN-13: 978-3-8349-4486-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-8349-4486-6
Barcode: 9783834944863

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