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Research Methods for Business and Social Science Students (Paperback, 2nd Revised edition)
Price: R705
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Research Methods for Business and Social Science Students (Paperback, 2nd Revised edition)
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Research Methods for Business and Social Science Students aims to
present a clear discussion of the research methods employed in
various disciplines related to our daily life problems. The
theoretical basis of research methods is explained clearly and
succinctly. Collecting data is a key part of the book and this
includes both qualitative and quantitative methods of data
collection, along with the advantages and disadvantages of each
method. The book also describes in clear terms how students can
analyse data, interpret results and link these to the literature
review and hence their own contribution. It sets out a range of
fundamental ideas in research methods, such as deductivism and
inductivism, and explains why methodology is not the same as
method. In this second edition every chapter has been re-written to
be more readable and also to include more examples. The authors
have also added a real student research proposal and a
multiple-choice test with answers for the readers to test their own
understanding of the ideas in the book. The book has been designed
to illustrate research tools in a clear and accessible manner
through chapters on such topics as formulating research, research
design, data analysis and writing up the research results.
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