John Caudwell is one of Britain's wealthiest, most successful - and
most colourful - businessmen. He was just six years old when he
made a promise to himself that he would make enough money to give
huge sums of it away to help his family and others who were
struggling with poverty. Born in a terraced house in
Stoke-on-Trent, Caudwell went from bullied child to insecure
trainee engineer at a local Michelin plant to self-made
billionaire, befriending Sir Elton John, Eva Longoria, Hugh Grant
and Robbie Williams, who have all taken part in his charity balls
to raise money for Caudwell Children. It was at a car auction in
1987, the height of Mrs Thatcher's booming Britain,that he spotted
the future. A mobile phone that came in an unwieldy suitcase.
Within two decades Caudwell sold his Phones 4u business for GBP1.46
billion. Love, Pain & Money retraces the inspirational journey,
from the very shaky beginnings of his phone empire to owning
yachts, private planes, a fleet of top flight cars, a Jacobean
mansion in the Midlands and London's most expensive home (featured
in a Channel 4 documentary). It's a fascinating insight into the
drive, ambition, focus and vision required to become a billionaire.
It is also a very British story. Caudwell is a man who - despite
his vast wealth - still knows the price of a pint of milk, buys his
clothes from Marks & Spencer and despite having swapped the
Michelin plant for Michelin-starred restaurants and hotels, can
often be found in a roadside B&B, eating home-made sandwiches
after one of his many cycling expeditions. And it is more than
merely a rags to riches story. It is a tale of battling endless
career misfortunes and overcoming a series of personal tragedies to
rise to the top. Failure, disaster and horrendous private
heartbreaks are all part of this tale of a troubled child who never
won the approval of his father who died when John was a teenager.
Love, Pain & Money - The Making of a Billionaire is a tale of
our times, full of humour, grit, lessons in business and an
understanding of what it takes to succeed against all odds. John
Caudwell will be donating all his profits from the book to the
Caudwell Children charity.
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