0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Measuring Marketing - The 100+ Essential Metrics Every Marketer Needs, Third Edition (Paperback, 3rd ed.) Loot Price: R1,144
Discovery Miles 11 440
You Save: R226 (16%)
Measuring Marketing - The 100+ Essential Metrics Every Marketer Needs, Third Edition (Paperback, 3rd ed.): John Davis

Measuring Marketing - The 100+ Essential Metrics Every Marketer Needs, Third Edition (Paperback, 3rd ed.)

John Davis

 (sign in to rate)
List price R1,370 Loot Price R1,144 Discovery Miles 11 440 | Repayment Terms: R107 pm x 12* You Save R226 (16%)

Bookmark and Share

Expected to ship within 10 - 15 working days

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.

General

Imprint: De Gruyter
Country of origin: United States
Release date: December 2017
First published: 2018
Authors: John Davis
Dimensions: 240 x 170 x 24mm (L x W x T)
Format: Paperback - Paperback (DE)
Pages: 390
Edition: 3rd ed.
ISBN-13: 978-1-5015-1576-7
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-5015-1576-4
Barcode: 9781501515767

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,324 Discovery Miles 13 240
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners