How can you make it easier for people to find your website? And
how can you convert casual visitors into active users? "SEO
Warrior" shows you how it's done through a collection of tried and
true techniques, hacks, and best practices. Learn the nuts and
bolts of search engine optimization (SEO) theory, the importance of
keyword strategy, and how to avoid and remedy search engine
traps.
You'll also learn about search engine marketing (SEM) practices,
such as Google AdWords, and how you can use social networking to
increase your visibility. Ideal for web developers, savvy
marketers, webmasters, and anyone else interested in SEO, this book
serves not only as an SEO tutorial, but also as a reference for
implementing effective SEO techniques. Create compelling sites with
SEO that can stand the test of time Optimize your site for Google,
Yahoo , Microsoft's Bing, as well as search engines used in
different parts of the world Conduct keyword research to find the
best terms to reach your audience--and the related terms they'll
respond to Learn what makes search engines tick by utilizing custom
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competition
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