Advances in Chinese Brand Management (Paperback, Softcover reprint of the original 1st ed. 2017)

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Journal of Brand Management: Advanced Collections
Release date:	June 2018
First published:	2017
Editors:	John M.T. Balmer • Weifeng Chen
Dimensions:	216 x 140 x 19mm (L x W x T)
Format:	Paperback
Pages:	354
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-1-349-95799-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-349-95799-2
Barcode:	9781349957996

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!