Selling a service or a product is about closing deals. As a
sales professional, if you don't close, you're not making any money
for yourself or your company. But closing won't happen without an
approach that makes you stand out from the thundering herd of
competition-one that can make you more valuable in the eyes of the
customer.
In "The Four Faces of Sales," author John Orvos presents a
unique, fresh, and practical approach to sales excellence. Drawn
from his success as a sales leader in his own software company and
from the years that followed, Orvos identifies, defines, and
provides numerous examples of the four key steps, or faces, of
sales-the sleuth, doctor, quarterback, and hero. His new sales
approach facilitates success by building on what's known as
personal value currency in the eyes of the customer.
This guide goes beyond giving you the typical "what to do" and
"how to do it" advice. The right skill used at the wrong time will
not yield any better results than the wrong skill will. "The Four
Faces of Sales" explains what skills you need, teaches you how to
execute these skills, and ensures you know precisely when to use
them. You can create a positive, branded buying experience by
taking the right actions at the right time.
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