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Books > Computing & IT > Computer programming
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HTML5 Advertising (Paperback, 1st ed.)
Loot Price: R2,580
Discovery Miles 25 800
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HTML5 Advertising (Paperback, 1st ed.)
Expected to ship within 10 - 15 working days
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Web advertising is changing. What was once a predominantly
Flash-based medium is making the switch to HTML5, with the benefit
of a plug-in free environment giving a larger audience for ads, and
better integration with the page they are featured on. We live in a
time where marketers, designers, and developers are confused as to
what they can and can't do on different devices, browsers, and
operating systems. What better way to finally make sense of it all,
than by stepping through the entire campaign process on your own
terms? HTML5 Advertising will educate you on the whole digital
advertising process from start to finish, and help you take
advantage of new HTML5 features such as canvas, CSS3 animations,
DOM events, audio and video, and offline storage. You'll also learn
how to get around discrepancies in browser support with JavaScript
and polyfills. You will be provided with tips and tricks to better
optimize content across screens and make the most successful
campaign with the lightest footprint possible, which is especially
important when deploying to mobile devices.This book: * Takes you
through the advertising campaign process with HTML5 from design to
delivery * Provides in-depth knowledge into the digital advertising
landscape and the HTML5 specification * Communicates tips and
tricks coming from Flash and ActionScript to HTML5, CSS3 and
JavaScript. HTML5 Advertising equips you with the knowledge to
attack cutting-edge, rich media projects with confidence and scale,
while also learning the essentials to communicate to internal and
external clients. HTML5 is here whether you like it or not, so why
not jump in early and head down the path of building the
future.What you'll learn * How to work with web standards within
the digital advertising desktop and mobile landscape * Understand
new HTML5 features like SVG, web fonts, device orientation, offline
storage and tracking, geolocation, canvas, drag-n-drop, webGL and
video * Create, encode and deliver device and browser agnostic
video for HTML5 * Create interactive and dynamic advertisements for
HTML5 compliant browsers * Deploy to mobile devices, both in
application and mobile web environments * Optimize your creatives
and provide graceful failovers when needed with debugging tips *
Understand the entire digital advertising campaign process from end
to end Who this book is for HTML5 Advertising is for the
designer/developer transitioning from Flash & Actionscript to
web standards (HTML5, CSS3 and JavaScript). It's ideal for someone
who is ready to move beyond his/her current skillset and get a
jumpstart on developing with the emerging standard. It's for
designers and developers tired of not reaching the full audience on
Apple iOS platforms and browsers where Flash can't run.While the
industry is swiftly progressing towards the new standard, Digital
Advertising with HTML5 is an excellent choice for developers and
designers who enjoy learning useful tips and shortcuts that they
can apply in their professional life. It's an exceptional choice
for the creative or technology director craving to improve the
skillsets of an entire team or department.
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