'You see them everywhere' was the slogan adopted by Bedford when
advertising its commercial vehicles in the 1930s and it held true
for many decades. The company set out to produce reliable vehicles
at an economic price. Catering to the small trader with its 30cwt
and 2 ton trucks, and 6cwt and 10/12cwt vans, the company was one
of the leading manufacturers within its first seven years. During
the war Bedford produced more than 250,000 lorries for the armed
forces, such as the 15cwt 'pneumonia wagons' and the more solid
3-tonners. With a return to peacetime conditions, Bedford was able
to produce new vehicles which it had been unable to launch during
the war but regained market supremacy by 1947, when the company
produced its 500,000th truck - the first British manufacturer to
reach this figure. Bedford entered the market for heavier vehicles
in 1950 and its one millionth truck was produced in 1958. Two years
later the first of the TK range was announced and the concept of
cab ahead of engine was introduced. This basic chassis layout has
been followed ever since. The changes of design, use and loads
carried in the course of 50 years of steady progress are
illustrated in this book, which proves the truth of the slogan,
'You see them everywhere'.
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