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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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National Policy, Global Giants - How Australia Built and Lost its Automotive Industry (Hardcover)
Loot Price: R1,308
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National Policy, Global Giants - How Australia Built and Lost its Automotive Industry (Hardcover)
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What can we tell about the future of automobiles and the industries
that make them by examining their past? Wormald and Rennick trace
the history of powered land transport, the rise and fall of the
railways, the spectacular rise of the automobile, and what might
come next. Delving into the mighty and complex automotive industry,
following the growth of the markets and production, this book
illustrates the globalization of vehicle manufacturers and
component suppliers, giving form to the development of the
industry's business model. A key factor in an auto-industry's
successes and failures is the often-difficult relationship it has
with government, which varies in nature from country to country. As
an illustrative case, Wormald and Rennick present and analyse the
entire lifecycle of Australia's automotive history - including its
birth, growth, functioning and death - and its shifting
relationship with the government that supported it.
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