Communication as Social Theory: The Social Side of Knowledge
Management develops a social theory at micro level, with
communication as the essential social mechanism within the theory.
Leadership expert Johannessen examines how we can advance
communication as social theory. The communicative process has been
framed as a sequence: select-create-detect. The 'select' element
occurs when a positive choice to communicate something is made,
thereby deselecting something else. In this book 44 case letters
have been developed. These case letters are designed to deepen,
underline and augment the 44 conceptual and empirical propositions
that have been established. The core message is to promote change
in social systems by focusing on changing micro-behaviours. In
complex adaptable systems, the individual actors adapt their
behaviour to each other on the basis of the local minimal rules.
This means that one cannot take individual behaviour for granted,
but one must instead investigate individual behaviour within
specific contexts. For students of Management Studies and
professionals in Leadership this work is a must for expanding their
understanding.
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