This book deals with the complex social process of managing an
innovative organization. Jon Sundbo presents an original
sociology-based theory of innovation in firms which combines
developments in markets and other environments with internal
organizational processes. The fundamental concept of this theory is
understanding innovation processes in the context of strategy. The
author regards strategy as both an interpretation of environmental
developments and an instrument for managing the innovation process.
The book takes an evolutionary perspective and combines an 'out-in'
approach (the market situation determines innovations) with an
'in-out' approach (internal organizational processes and
entrepreneurship determine innovations). In both cases the
implementation of strategy is closely studied and its role as a
social process within the firm is emphasised. Significantly, the
author combines economic and sociological factors and presents a
series of models of the innovation process which are based on
empirical studies. The book concludes with a model of
macro-innovation factors. Presenting an original theory of
innovation within a strategic paradigm, this book will be required
reading for all students and academics of economics and business,
as well as management consultants and those interested in
industrial organization.
General
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