If there's anyone who can prevent a bar or restaurant from going
belly up, it's Jon Taffer. Widely considered the greatest authority
in the food and beverage, hotel, and hospitality industries, he has
turned around countless bars and restaurants. Raise the Bar
distills the secrets to running a successful enterprise with
Reaction Management, a strategy and philosophy Taffer developed and
uses in his business. It works whether you're running a storefront
operation or a web-based company, whether you're manufacturing
widgets or providing a service. Raise the Bar is the definitive
manual on transforming a bar or restaurant with actionable, proven
strategies for immediate impact.
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