This detailed study of fire metaphors provides a deep understanding
of the purposeful work of metaphor in discourse. It analyses how
and why fire metaphors are used in discourses of awe (mythology and
religion) and authority (political speeches and media reports).
Fire serves as a productive and salient lexical field for metaphors
that seek to create awe and impose authority. These metaphors offer
a rich linguistic and conceptual resource for authors of
mythologies, theologies, literature, speeches and journalism, and
provide insight into the rich interplay of thought, language and
culture. This book explores the purpose of fire metaphors in genres
ranging from the Norse sagas to religious texts, from Shakespeare
to British and American political speeches. Ultimately it arrives
at an understanding of the rhetorical work that metaphor
accomplishes in communicating evaluations and ideologies.
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