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Books > Business & Economics > Business & management > Business strategy
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Strategic Analysis - A Creative and Cultural Industries Perspective (Paperback)
Loot Price: R1,540
Discovery Miles 15 400
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Strategic Analysis - A Creative and Cultural Industries Perspective (Paperback)
Series: Discovering the Creative Industries
Expected to ship within 10 - 15 working days
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Though their primary concern, organizations in the creative
industries don't only succeed or fail based on the exercise of
their creative resources. Their fortunes also depend on their
understanding and approach to the problem of competition. In
Strategic Analysis: A creative and cultural industries perspective,
Jonathan Gander offers a much needed introduction to how the
practice of strategic thinking and analysis can be applied to this
diverse and dynamic field. The book employs a range of competitive
scenarios and case studies in which to practically apply a
recommended set of analytical frameworks and examine the strategic
challenge facing the enterprise and the wider sector. This concise
and practical text focuses on providing a clear series of steps
through which to identify and tackle strategic issues facing an
enterprise, making it perfect reading for students and
practitioners in the creative sector who seek a strategic
understanding of the competition they are involved in.
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