|
Books > Business & Economics > Business & management > Business strategy
|
Buy Now
Strategic Analysis - A Creative and Cultural Industries Perspective (Hardcover)
Loot Price: R5,013
Discovery Miles 50 130
|
|
|
Strategic Analysis - A Creative and Cultural Industries Perspective (Hardcover)
Series: Discovering the Creative Industries
Expected to ship within 12 - 19 working days
|
Though their primary concern, organizations in the creative
industries don't only succeed or fail based on the exercise of
their creative resources. Their fortunes also depend on their
understanding and approach to the problem of competition. In
Strategic Analysis: A creative and cultural industries perspective,
Jonathan Gander offers a much needed introduction to how the
practice of strategic thinking and analysis can be applied to this
diverse and dynamic field. The book employs a range of competitive
scenarios and case studies in which to practically apply a
recommended set of analytical frameworks and examine the strategic
challenge facing the enterprise and the wider sector. This concise
and practical text focuses on providing a clear series of steps
through which to identify and tackle strategic issues facing an
enterprise, making it perfect reading for students and
practitioners in the creative sector who seek a strategic
understanding of the competition they are involved in.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
